1734
Advertising in the USSR
Infinite, the hype of goods and services has become one of the hallmarks of our modern life, but in fact advertising has always existed (certainly not as ubiquitous as "information society»).
I propose to make a short excursion into the Soviet advertising first post-war years (1948-1954 gg.). In addition to wall posters and street posters, the most active of its conductors were popular Soviet magazine, which had millions of readers.
Touted about the same as today: household appliances, food, cosmetics, travel services, banking services.
Design "Stalinist" advertising was often no worse than the American counterparts of those years.
I personally do these advertisements seemed very interesting and sometimes unexpected.
For example, in 1948 the magazine "Spark" offers everyone to buy elektropolotёr:
central place occupied in advertising food products and other consumer goods:
"Spark", 1950:
"Spark" 1948:
"Spark", 1952:
As always, actively advertised objects Toiletries and cosmetics.
Probably, "Spark", 1951:
"Worker", 1952:
Advertising banking services was reduced, of course, to the promotion of savings banks and government bonds:
"Spark", 1950:
"Worker", 1952:
Advertise travel services was more rare, offer, of course, only national resorts (1948, "Spark»):
Advertising article about refrigerators "Saratov" in the magazine "Spark" for 1954 .:
They say that some people, these refrigerators dachas regularly worked until his "perestroika"!
I propose to make a short excursion into the Soviet advertising first post-war years (1948-1954 gg.). In addition to wall posters and street posters, the most active of its conductors were popular Soviet magazine, which had millions of readers.
Touted about the same as today: household appliances, food, cosmetics, travel services, banking services.
Design "Stalinist" advertising was often no worse than the American counterparts of those years.
I personally do these advertisements seemed very interesting and sometimes unexpected.
For example, in 1948 the magazine "Spark" offers everyone to buy elektropolotёr:
central place occupied in advertising food products and other consumer goods:
"Spark", 1950:
"Spark" 1948:
"Spark", 1952:
As always, actively advertised objects Toiletries and cosmetics.
Probably, "Spark", 1951:
"Worker", 1952:
Advertising banking services was reduced, of course, to the promotion of savings banks and government bonds:
"Spark", 1950:
"Worker", 1952:
Advertise travel services was more rare, offer, of course, only national resorts (1948, "Spark»):
Advertising article about refrigerators "Saratov" in the magazine "Spark" for 1954 .:
They say that some people, these refrigerators dachas regularly worked until his "perestroika"!