Professionally Decorated windows

Engaging influential people from the sphere of fashion design showcases its flagship store has become a tradition for the Italian fashion house Prada.





The first successful experiment took place in the framework of the project The Iconoclasts in 2009. For decor showcases Prada in New York, the stylist answered with a worldwide reputation, Alex White, behind which the successful collaboration with Chanel, Oscar de la Renta and male edited glossy Vogue.

Professionally Decorated Parisian boutique was in the hands of an experienced Carine Roitfeld, a London boutique was under the control of an Englishwoman, stylist Katie Grand. Milan boutique was instructed to issue Olivier Rizzo, a successful experience that has been previously used in the advertising campaign Prada, Miu Miu and Dior.



This year, the creative project decided to renew. Women's boutique in the center of European fashion, Milan's Via Montenapoleone will execute Edward Enninful, director of fashion stylist and presenter of the magazine W Magazine. In the words of the stylist, it will be inspired by the ideas of African-American culture 20-30s of the last century. Soon it will showcase black and white mannequins in products from the new spring-summer collection 2014. The showcase men's boutique atmosphere reigns gambling establishment.



Next in line designer boutiques, shop windows which are subject to fashion transformation to become a brand new store in Russia's cultural capital, St. Petersburg.

Festive cocktail on the occasion of the reincarnation of the project is scheduled for Thursday, February 20 at the same time in two boutiques in Milan's house Prada.