Abnormal MINI

And more about the advertising activity of MINI. The English brand is launching a campaign under the slogan «NOT NORMAL MINI». «MINI to a greater extent than any other car shows strong emotional and personal connection between the driver, the vehicle and the brand - explains the basic idea of ​​the head of the communications strategy, advertising and social marketing MINI Philip Tomssen. - This relationship is based on the generally accepted fact: the MINI brand has always been a rebel in the automotive world, it is emotional and individual. His originality MINI gives a special charm in the eyes of many fans of the brand. Unusual perception of the world is the concept of the campaign and slogan are Not Normal ». The campaign kicks off with the video network created in typical MINI style: short humorous story, the protagonist of which - bear. "It is not normal", but at the same time "like a friend." The print media will publish stories of charismatic, funny and unusual, but equally "not normal" stories. http://www.youtube.com/embed/9nhB3_1NdZk video>