Olympic Fashion: Design sports uniforms 2014

The official opening of the long-awaited Winter Olympics in Sochi took place, and the eyes of fashionistas at the ceremony were glued to TV screens waiting for not only the show, but also examples of the best sports outfits.





Top athletes from dozens of countries around the world proudly paraded around the arena of the Sochi stadium, posing in front of cameras and joyful giving kisses to spectators in the stands, almost like a model showing the annual Victoria's Secret.

Some prefabricated really looked not only solid, but also incredibly stylish. And immediately identify several obvious favorites. Who could qualify for the Olympic gold fashionable, and someone will have to settle for a bronze, now try to understand.

1) The Italian team

If the cause is taken with designer fashion-experience, the result will exceed expectations. I'm talking about Giorgio Armani and his charges - Italian Olympic team.





Olympic team in Italy Armani

Work with an elite athlete for Armani presents no difficulty, because it's close friend footballer Andriy Shevchenko. Last, a Ukrainian-born, not once participated in advertising campaigns famous Italian while defending the honor of the football club "Milan».



2) Team USA

Designer hand touched and fitness level representatives from the US national team. American Ralph Lauren created a bright woolen cardigans, mimic hand-knit, referring to the retro style. As it is the national Olympic team athletes, the form was made in the spirit of classic colors patriotic American Union Jack - red, blue, white.







US Olympic team in Ralph Lauren

3) The German team

The German team is proud paced the stadium "Fischt" in Sochi in sportswear famous brand of luxury sportswear, Bogner, supporting national producer. The result we saw - incredibly vivid life-affirming color costumes that could not attract the attention of viewers on both sides of the blue screen.







Olympic team in Germany Bogner

However, even the Anna Dello Russo, has an extraordinary passion for extremely bright eccentric outfit would call it «too much!».

4) The French team

I think many people were looking forward to the appearance of the stadium of the French team. However, cooperation with the brand Lacoste has not produced desired results, and the official form is not looked advantageous. Inherent in the French chic failed.





Olympic team in France Lacoste

However, given the global fashion glory of French designers, I think you could try better. For example, suggest the development of sports uniforms for members of the national label Moncler, whose winter clothing is very popular on the best ski resorts in the world.



Advertising campaign Moncler, autumn-winter 2013



Advertising campaign Moncler, autumn-winter 2013

Karl Lagerfeld himself might put historical logos woven letter C on the physical shape of Olympians. Especially because the experience of creating outfits for winter sports enthusiasts have one. So in the autumn-winter collections Chanel pret-a-porter from time to time there are helmets, skis and snowboards with the iconic logo of the house, as well as equipment for - fashionable suits, hats, masks and shoes, made in the traditional home colors - black combination and white with characteristic symbols.





5) The Russian team

Russian Olympic team traditionally wore by Bosco, which however are actively offering their services on tailoring the shape and Ukrainian athletes.





Russian Olympic team in Bosco

However, such an important event for the international community, would be interested and Russian designers, for example, or an unusual Vick Gazinskaya Natalia Alaverdyan, or even popular among the party girl in Moscow and Kiev, Alexander Terekhov.

This is all the arguments, but in the meantime we can enjoy the performances of athletes and cheering for their team! After winning medals is not the form, and people!

The way, the opening ceremony was held on the "cheers»:



The opening ceremony of the Olympic Games in Sochi



The opening ceremony of the Olympic Games in Sochi



The opening ceremony of the Olympic Games in Sochi



The opening ceremony of the Olympic Games in Sochi

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