Network McDonald's

first restaurant McDonald's (then still not any network, of course) opened in 1940 in San Bernardino (California, USA). Initially, its founders - brothers Richard and Maurice MacDonalds, have positioned it as a barbecue restaurant, aimed at motorists. But in 1948 they realized that the revolution will make it gamburger.

So they abandoned the concept of a barbecue, and switched to a simplified and standardized menu. It includes only the burgers, chips and orange juice. However, in 1949, the list of dishes were added fries and Coca-kola.

Standardize menu and the cooking of food, which could be called a conveyor, gave its result: the cost of 1 hamburger network McDonald brothers was only 15 cents - in 2-3 times lower than that of konkurentov.

American workers understand the benefits and voted for their invention of buying activity. In the early 50s the company of brothers already generates a good income, but to invest in the creation of new restaurants, they did not, and resorted to the franchise. Due to this in 1953, McDonald's restaurants opened in Phoenix (Arizona) and Downey (CA) .

General license for the brothers sold the franchise in 1954, the seller machines dairy Ray Crook. In 1955 he opened his first restaurant in Des Plaines Network (Illinois) .

This restaurant and eatery McDonald brothers in San Bernardino - the oldest places of the future fast-food chains, which now daily grubs about 70 million people in 119 countries around the world.

Source: ttolk.ru/?p=12896