McDonalds - a phenomenon. Fast-food chain, which is the grandmother of all the fast food and millions of people criticize and decline in all ways for junk food and eternal crush.
But the flow of wanting a quick throw in a pair of hamburger does not dry out, but on the contrary increases.
And a significant role in the success of the network and an endless stream of pilgrims have played tougher standards to be observed anywhere in the world, and a variety of marketing secrets. Ray Kroc, the man who invented the McDonald's in the form in which it exists now, liked to say that he does not work in the food industry, and in show business. And he was damn right.