Advertising campaign McDonald's «I'm Lovin 'It» was continued Bashny.Net

For seven years, the slogan of the global leader in the fast food market is unchanged. As marketers say - is the most successful advertising campaign in the history of McDonald's. It is not surprising that the company does not want to fundamentally change and continues to develop a successful theme.





We offer you three new commercials to continue the campaign. Now, on the development of new ideas will work just seven advertising agencies in different countries. What you will see is the fruit of their collaboration. Clip «Boasting father" tells the story of the bear family, where the father as a reward for good performance promises to take her son-bear in McDonald's.

The second video tells the story of the kid who fell asleep in the car and caring father, not to wake offspring forced to circle drive around McDonald's.

Both spots are focused on creating an image of family well-being and the pleasure of eating, in which a number of associative flashes and McDonald's. The third video shows us the union of young people all over the planet in one song "Song of the Big Mac." Movie is more like a music video.