History of Coca-Cola's advertising prints and not only

This company has incredible experience in marketing. Judge for yourself, the company, the brand is more than a hundred years, not so much afloat, it is the leader in its segment. We will show you the evolution of the advertising company. I think it's interesting.

History has its origins in the distant 1886. During the first year of a drink (and then it was a syrup, invented by pharmacist) was sold in the amount of 9 servings a day. But so have looked first bottle design. A bottle of 1899 year Hutchinson Style.

355032507c.jpg



Well, then let's go for years with advertising, which could find. Calendar of 1901.

3bd6e42121.jpg

1904 Year.

1a40c3bb79.jpg

1905 Year.

cd3f838618.jpg

482a6f8d1e.jpg

8d1e7adbce.jpg

1910 Year.

002328d9a5.jpg

9399114ee9.jpg

1914-19-ies.

2b8c9f5a61.jpg

0128b78e33.jpg

9c013699e1.jpg

e82b60d36c.jpg

d5f28ec312.jpg

In the 20s of the last century the company has a clear slogan: "freshen up!» (Refresh Yourself!). Under this slogan goes almost all the decade prior to the start of the Great Depression.

73161e6d59.jpg

60acbcfed5.jpg

70cc6c72c0.jpg

c898f9d843.jpg

7a8a000c60.jpg

e183c8f008.jpg

bc4bc7c285.jpg

8bcea471a7.jpg

7b10bf9bf4.jpg

5158651cb2.jpg

ab8f1ff735.jpg

0a0c37515b.jpg

It is logical that in the 30s everyone was not up to the hype. Although after the 37-year advertising campaigns once again resumed. Now, slogans changed like gloves, but all sounded a word like "refresh» (Refresh).

9eedbad87f.jpg

1c1cec8f72.jpg

679de0cde8.jpg

df7da27120.jpg

ae840bd55a.jpg

ea640bf05f.jpg

38f38e7997.jpg

015c84e73c.jpg

8f173f7628.jpg

Fortieth year also left its mark - the Second World War. Although the Americans have gone through it easier than the Great Depression. During the war, the company even used war as a means of promotion. Urging Americans to buy American products to win. Which product - easy to guess.

4a099c7462.jpg

fc63529063.jpg

b46f41ccc8.jpg

7caa2d9d17.jpg

36046d955c.jpg

0352d90669.jpg

42af42593a.jpg

b8ab3eee93.jpg

997d7d4f20.jpg

ac556c3327.jpg

d19bacafdc.jpg

fe4016377c.jpg

646b86134a.jpg

602a64a4f9.jpg

b07b17bb31.jpg

089ac31681.jpg

In 50 years of the country's economy began to develop rapidly. No major events in the lives of ordinary Americans happening (war, crisis), so began the emphasis on the simple life of the consumer. Advertising in the familiar environment of the average American.

7012acd9eb.jpg

81b24bff83.jpg

ef1edc86fa.jpg

60c13d0251.jpg

01128a6d95.jpg

8f40edda25.jpg

d50cfd1551.jpg

86dc179fdf.jpg

a0008d1e8e.jpg

463c15f2f3.jpg

badc55057f.jpg

Sixties - the era of the popularization of tin and expansion in the international market. Coca-Cola and has been previously submitted in other countries, but now it is a serious campaign to conquer the foreign market. In advertising the drink became a companion and often not the key to print.

fba08908b4.jpg

9bb83f918f.jpg

352ffee8ec.jpg

06ff9e701e.jpg

545189d8f4.jpg

9697e02586.jpg

bd5ffd8409.jpg

43162ebb4c.jpg

de1f0f224f.jpg

7e29f5a8b1.jpg

d016a1e0e3.jpg

d2d4e47df0.jpg

f52d327151.jpg

543424462b.jpg

7ebe73195b.jpg

In the seventies, continued the idea of ​​sharing a drink with traditional food, as well as a cocktail with alcohol. It appears first advertisement with black people.

c24feaf072.jpg

e137332941.jpg

01539018db.jpg

9899560148.jpg

799fe828cf.jpg

969e09c484.jpg

72c857c71b.jpg

Further, the increasing popularity began to gain television advertising, so this and stopped.

Tags

See also

New and interesting