Who created the first shopping center

Do you like shopping malls? Modern shopping centers - real amusement parks. Comfortable toilets, cafes and, of course, many shops!

The first malls and you knew mall Did Harry Selfridge discover the modern type?





At the beginning of the twentieth century, all the shops privatelyThere is no place to look or rest. They only came to the shops for business.

Once upon a time young entrepreneur Harry Selfridge I went into one of those stores. However, after a few minutes of looking at the goods, he was unceremoniously kicked out of the store, because when asked: “Will you buy something?” he replied that he had only come to see.

199034



Harry remembered that situation. After 20 years, it will open. world's first mallWhere you can come just to have a good time, where you can just look at the goods, walk and sit near the fountain.

Harry Selfridge was born in 1858. After the war, his family was very difficult, his mother barely made ends meet. Harry worked in the trade for 25 years and set up his selfridges mall.





Most of the trade tricks that are now so actively used by modern shopping centers, was first used by Harry. Like any professional tradesman, he was an excellent connoisseur of human psychology and human needs.

Using his experience, he came up with a few simple but effective tricks that motivated him to stay in his malls for as long as possible.

Harry Selfridge Ideas

1. The Selfridges mall had plenty of amenities besides the chance to brew in the best stores.
   
   
   
   So, for example, there was ladies-roomA library with collections of the latest issues of magazines and newspapers, post office and even nursery. People were very comfortable there and wanted to stay longer.
   
   
2. Selfridge shopping malls were multifunctional. There you could do a manicure, pedicure, leave things in the storage room and go shopping.
3. Harry created a place that allowed socialization. Previously, women could only go to the theater without a spouse. And to show off in a new outfit and really was not where.
   
   
   
   It was thanks to Selfridge that the ladies of that time were able to appear in public as much as they wanted. A little later, Selfridge also arranged in the centers. tea-roomThose who were in great demand.
   
   Interesting fact: Selfridge supported suffragette. Because of this, his windows were never touched during the pogroms.
   
   
4. We all love sales. It was Harry Selfridge who arranged the first of them and did not lose. Thanks to sales. He got a fantastic income, and the part of the population that was struggling got great clothes to go out.
5. Selfridge wasn't just betting on servicingbut also the atmosphere. For example, in its shopping centers always smelled pleasant, and the lighting made the room especially comfortable.
   
   
   
   It may seem obvious, but at the time it was something completely new and unconventional. And, of course, people immediately liked it.
   
   
   
   
   
   
6. Beautiful showcases, bright packaging and gift certificates. All these things are so familiar to us now. Harry Selfridge was one of the first people to use them. gimmick.
   
   
   
   

Selfridge has always valued his time. He was a busy man who firsthand understood the value of this resource.





Harry was a principled entrepreneur and always fought for integrity.





Being completely calm all the time, he lost his temper in public only once: one of his customers was deceived, talking about the quality of stockings!