Soviet teacher reflects on the sadness of the well-fed society of mass consumption

Society for Mass Consumption Everything suits everyone and seems such a soft pink lozenge that melts on the lips for a long time. But not everything is as rosy as it may seem. There are interesting statistics that came to us from quite rich Germany. In fact, the Germans have become nearly 400% rich in the last 50 years. But it turned out you had to pay for everything.



The material dominates us, whether you like it or not. It is difficult to know who is to blame for everything. Everyone wants this kind of life, but there is no happiness. Are people not ready for the Golden Age? Editorial "Site" I will try to find some constructive answers to this.

The mass consumer society started talking about happiness for a reason, and here again you need to look at Germany. Wealthy 400%, but depressed 38% more people than before. It's kind of weird. After all, everything is, for a person in civilized countries almost created greenhouse. Everyone has a place to sleep, something to eat and even a personal “car” under the ass. So what's going on?



Perhaps it is worth looking at about a hundred years ago. In terms of history, it's very short-range. That's about 4 generations. There are still people who were born at that time. Units. They can remind us that there were no cars or phones in their lives. Not everyone had homes, and if they did, they had ground floors. Not everyone knew about electricity.

In just a hundred years, humanity has accomplished leapfrog From the first mechanical arithmometers to modern computers, technology, many times simplified the work, and gadgets that now have any child. It is hard to imagine that our grandfathers did not know all this. And our moms and dads enjoyed the first color TVs and phone in the apartment. Are we ready for this?



At the same time, in the twenties of the last century, there were guys like Henry Ford, who literally overwhelmed the consumer with their cars. Everything was fine until the market stopped. It turned out that everyone who could have already bought cars, and no one needed new ones. But could corporations that have already become multinationals accept this?

Marketers began to promote the new, fresh, modern. So what, your old car's still running and it's all right? Here's a new one. neighbor John. What are you going to do, drive around like an old man? This is an inferiority vaccine for all those who have fallen behind. On this path went all - manufacturers of clothing, shoes, cosmetics.



This great move is working perfectly right now. This is why our society is called a consumer society. After all, following this instilled inferiority, we strive to abandon the old and seize the new. Is it necessary to mention here fans of iPhones, who every time want to take a new model, even to the detriment of themselves? It is often difficult to explain. choice.

What about fashion? Designers tell us that this season will be fashionable yellow. And what do modern people do? They go out and spend money on new yellow things. Does anyone think there's a catch here? Corporations are constantly updating the market because they need stable profits. We don't say whether it's good or bad. Just like that. order.



It is rumored that every year corporations spend almost $ 500 billion on advertising. At the same time, only $50 billion is needed to solve the problem of hunger on planet Earth. It seems that businessmen are not set up to make mankind happy. What does this cycle of things in nature lead to and where does depression come from?



Let's see. You bought something new. Let's say a car. You won't be happy for too long because it'll be on sale in six months. model. And you'll be sad. Because you can't afford it right now. Or take out loans and sit on bread and water. And maybe live in your new car.

The most interesting thing is that many people will not find this strange. They say that a person just goes to his dream, he wants to be successful. Okay, we won't mind. We just have one question. How does success correlate with happiness? Are German scientists lying, but there is no depression? Will you try to answer that?



Of course, we are used to it, and this race does not surprise anyone. Maybe you do. simpleMaybe old ones. They're perfectly usable. So what's not stylish? But, again, a catch. What do you do when you have to go to an official meeting? Are you rushing to the store and buying something new or are you putting up with “nothing to wear”? We are waiting for your reaction in the comments!

Society for Mass Consumption Pretty full, but not very happy. However, this opinion is not shared by all people. Read our article on why fulfilling long-term desires makes you sad. Thank you for staying with us!