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Why supermarkets are trusted by customers
The employees of any store have two main tasks. The first is to attract new customers. The second is to retain regular customers.
Therefore, absolutely everything in the store, from its design to the arrangement of goods on the shelves, is arranged so that these two tasks are 100% completed.
Today the Site editorial staff will tell you about the most common marketing tricks that will help you understand why the mini-market around the corner has become your favorite store and how to reduce unplanned expenses when shopping.
Store Policy As we said earlier, even the general atmosphere of the trading floor influences the visitor's desire to buy something.
The decision on the color scheme of the store is not taken from scratch. Most of them are painted on the outside in warm colors, which attracts the eye of a passer-by and provokes to go inside.
Inside, for the most part, cold shades are used for decoration. Experts say that such a sharp change in the background color affects a person's desire to leave a tidy sum at the checkout.
The sound background also creates a favorable atmosphere for shopping. That is, the music played in the room.
Some psychological studies show that bouncy and rhythmic sounds provoke store customers to make spontaneous purchases.
A slow melody, on the contrary, contributes to the fact that a person lingers longer at the shelves with the offered goods. And as a result, I drew attention to those products that I did not notice at the beginning. For example, promotional items.
This increases the chance that a person will not leave the store without a full package in hand.
Common tricks of marketers Today's marketers do not forget to follow popular trends, among which such a serious matter as environmental protection has recently become.
Therefore, in almost every supermarket you can find branded eco-bags with the original logo of the company. Such things allow you to gain the trust of new visitors and strengthen the love of regular customers, because on a subconscious level, such care for the environment is perceived by people as caring for themselves.
In the meantime, the paper eco-packaging in which most stores sell baked goods is by no means a sign of concern. This is just another trick to get the customer back as soon as possible. After all, bread dries faster in it than in polyethylene.
Most imported products, which are often expensive, are located at the eye level of an adult.
A customer in a hurry or distracted by something (say, looking after a child or talking on the phone) does not have the opportunity to inspect the entire assortment for a long time. In such cases, it is most convenient to take the product that first catches your eye.
Loyalty programs should also be mentioned. Contrary to popular belief, discount cards and specials are not directly related to how much money we are willing to spend.
But what trick you should definitely not fall for is goods with additional value. For example, those that have original recipes on their packaging or a dubious mark of the highest award for quality.
It has been proven that people are willing to spend much larger sums on them than on a similar product.
We hope this information will help you to carefully monitor your budget and make only informed purchases.
Have a nice day and see you soon!
Therefore, absolutely everything in the store, from its design to the arrangement of goods on the shelves, is arranged so that these two tasks are 100% completed.
Today the Site editorial staff will tell you about the most common marketing tricks that will help you understand why the mini-market around the corner has become your favorite store and how to reduce unplanned expenses when shopping.
Store Policy As we said earlier, even the general atmosphere of the trading floor influences the visitor's desire to buy something.
The decision on the color scheme of the store is not taken from scratch. Most of them are painted on the outside in warm colors, which attracts the eye of a passer-by and provokes to go inside.
Inside, for the most part, cold shades are used for decoration. Experts say that such a sharp change in the background color affects a person's desire to leave a tidy sum at the checkout.
The sound background also creates a favorable atmosphere for shopping. That is, the music played in the room.
Some psychological studies show that bouncy and rhythmic sounds provoke store customers to make spontaneous purchases.
A slow melody, on the contrary, contributes to the fact that a person lingers longer at the shelves with the offered goods. And as a result, I drew attention to those products that I did not notice at the beginning. For example, promotional items.
This increases the chance that a person will not leave the store without a full package in hand.
Common tricks of marketers Today's marketers do not forget to follow popular trends, among which such a serious matter as environmental protection has recently become.
Therefore, in almost every supermarket you can find branded eco-bags with the original logo of the company. Such things allow you to gain the trust of new visitors and strengthen the love of regular customers, because on a subconscious level, such care for the environment is perceived by people as caring for themselves.
In the meantime, the paper eco-packaging in which most stores sell baked goods is by no means a sign of concern. This is just another trick to get the customer back as soon as possible. After all, bread dries faster in it than in polyethylene.
Most imported products, which are often expensive, are located at the eye level of an adult.
A customer in a hurry or distracted by something (say, looking after a child or talking on the phone) does not have the opportunity to inspect the entire assortment for a long time. In such cases, it is most convenient to take the product that first catches your eye.
Loyalty programs should also be mentioned. Contrary to popular belief, discount cards and specials are not directly related to how much money we are willing to spend.
But what trick you should definitely not fall for is goods with additional value. For example, those that have original recipes on their packaging or a dubious mark of the highest award for quality.
It has been proven that people are willing to spend much larger sums on them than on a similar product.
We hope this information will help you to carefully monitor your budget and make only informed purchases.
Have a nice day and see you soon!
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