Mobile application for the online store

Advertising is the engine of commerce. But with online stores, this does not always work. And in the conditions of widespread smartphoneization of the population, mobile applications have become appropriate. Pleasure is not cheap, but if you seek to increase sales, and win a large segment of customers - the investment will be profitable. Why are many companies specializing in creating and promoting websites expanding their price list with the creation of mobile applications?
Three Reasons to Invest in a Mobile App
Many are used to the fact that you no longer need to search for a store, go to its website, which is not always adapted to viewing through your phone. A mobile application is an adaptation of the site for a specific smartphone operating system – its mini copy with simplified navigation.
There are three reasons to create mobile apps for Android and iOS:

• loyal audience;
• Continuous growth of e-commerce;
• The ability to develop and implement a unique marketing strategy.

Audience loyalty – this means that now users prefer to make purchases of their favorite brands not from the site, but through the application. So it is more convenient, because the content through the application is loaded faster, the user interface allows you to get high-quality images even in the absence of an Internet connection, interactive actions for users are provided.
Increasing e-commerce indicators, and this is already a statistically confirmed fact, require a quick response from businesses. Otherwise, there can be no competition. Today, the share of digital spending through mobile applications has increased several times. Accordingly, those who have not yet created a mobile application for their online store, they lose potential profit. By the way, a great marketing move – the ability to share links through the application with friends (the principle of social networks) – advertising services were provided, and the owner did not spend anything on it.
By the way, about marketing – the development of mobile applications carries an advertising goal. Conventional push notifications work much better than regular SMS or emails. And modern ways of streaming data online (for example, photo fitting clothes) is very in the spirit of people living in social networks.
Creating a mobile app is a step ahead of competitors.