The "island" Yandex: what is the benefit they will bring to the user?

Not so long ago Yandex announced about the new search platform "Islands". The online community has scared, of course, the most famous in ru-segment search engine a game changer! But maybe the panic is premature?
What is the "Island"?
"Islands" is a system of ideas of sites to search in the form of interactive responses. That is, imagine that You are looking for movie tickets. The island will be based on the schedule and direct link to ticket purchase.



For web services, the situation is as follows. "Islands" is a module, a small frame, where the webmaster will insert its services. The user will see the results on the needs, choose any "Island", will make the necessary prior actions in the results and go to the website in order to fulfill the purpose of the search. In some cases they didn't need a user navigates to the site — the goal will be achieved on the SERP.



Actually "Island" is a new step to enhance the effect of search engine marketing. Sites that will be included in the results, will give almost instant answer to the user question. Thus increase the search performance.

Source: /users/413