It is a myth that needs to track users to make money on the web search

The founder of new search engine DuckDuckGo: It is a myth that needs to track users to make money on the web-search CEO and founder of new search engine DuckDuckGo proves that targeting strict confidentiality search engines make a profit, despite the do not track online activity of its users, and search history.



Gabriel Weinberg used the website YCombinator Hacker News, to hold a session of answers to questions AMA (ask me anything ask me anything) on 7 October, trying to expose Google and other major search engines for its assertion that compliance with the confidentiality do not have to sacrifice profitability.

"DuckDuckGo is actually quite cost-effective. It is a myth that needs to track users to make money on the web search, said Weinberg during a session of the AMA. A large part of the profit obtained without tracking, showing you ads based on your keywords, that is, when you type the word "car", you get ads dedicated to cars.

"These ads bring profit, because people are in search of an intention to buy. Everything is tracked in the interests of the rest of the Internet does not contain a similar intent when you search."

One of the key factors for the growing popularity of the new search engine, according to Weinberg, were the revelations about the massive surveillance former employee of the NSA contract Edward Snowden. Another factor is the decision by Google in 2012 to change its privacy policy to expand the tracking capabilities in the provision of all its services. published

 

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Source: gearmix.ru/archives/22883

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