572
Helena Norovich: age beauty is not an obstacle!
Women of mature age are increasingly appearing in ad campaigns for global brands, including Polish.
Trend for contracts with models under the age came to Poland. At first, Lukasz Emёl (Łukasz Jemioł) made advertising campaign Basic his clothing line featuring male models and female models of different generations, followed by Polish company BOHOBOCO presented spring collection of his clothing 2015, invited to participate young model Magdalena Yasek and 81-year-old actress Helen Norovich. Women shared almost 60-year age difference.
In September 2015 BOHOBOCO invited to cooperate Helen Norovich second time - - she became the face of the collection autumn-winter 2015.
"I thought that in the end it is they are at risk, and I can only look funny," - says Halen Norovich its model experiment
. These campaigns show that mature women are not doomed to scarves, aprons and slippers.
Trend for contracts with models under the age came to Poland. At first, Lukasz Emёl (Łukasz Jemioł) made advertising campaign Basic his clothing line featuring male models and female models of different generations, followed by Polish company BOHOBOCO presented spring collection of his clothing 2015, invited to participate young model Magdalena Yasek and 81-year-old actress Helen Norovich. Women shared almost 60-year age difference.
In September 2015 BOHOBOCO invited to cooperate Helen Norovich second time - - she became the face of the collection autumn-winter 2015.
"I thought that in the end it is they are at risk, and I can only look funny," - says Halen Norovich its model experiment
. These campaigns show that mature women are not doomed to scarves, aprons and slippers.
