At Victoria's Secret has a competitor that produces underwear for ordinary women Bashny.Net

"Airy» (Aerie) - an American brand that has captured the hearts of young women. He began to produce linen, approximate to the real forms of shoppers. For his advertising company refused to use photoshop to show a perfect body and how it looks perfect underwear. Instead, the "airy" took a course on natural form and only won. Currently, the company is rapidly growing and rapidly becoming a viable competitor and Victoria's Secret.

< Website offers assess why "Airy" begins to tread on the heels of the global brand.



To advertise underwear "Airy" Spark model chosen Lawrence. In the past, Lawrence did not take in a modeling agency, because it does not fit the traditional standards of beauty. She was perfect for the "airy" and its ideas. The company used it as a powerful message to all its buyers. Bright beauty and size, plus-size give this girl personality.

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President Jennifer Foyle company believes that there is no need to retouch beauty. Young women of all shapes and sizes should be given the opportunity to discover amazing styles that are best suited for them.

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"Airy" offers women feel confident, alluring and attractive no matter what their body. Jennifer Foyle believes that this idea should be spread everywhere. "It is important for us that the man was just good and feel comfortable in our underwear," - says the president of the company

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via www.instagram.com/aerie/