Apple made famous actors say "Hi!" your iPhone

especially for the ceremony Academy Award "Oscar-2007» TBWA / Media Arts Lab has developed a teaser video for the iPhone. The specially made "for Oscar," the spot is quite simple - it is a mix of shots famous Hollywood movies, when -or nominated and received the "golden mummy", starting with black-and-white classics of the golden Hollywood ending frame of the animated film "The Incredibles».

All frames share one situation - the heroes pick up the phone and say «Hello» (Hello). iPhone friendly "waved handle" the guests and the audience "Oscar" in one of the breaks, and promised to return in June.

List Hollywood stars involved in the video, the impression: Lucille Ball, Jackie Gleason, Humphrey Bogart, Marlon Brando, Jerry Lewis, Marilyn Monroe, Clark Gable, Peter Sellers, Steve McQueen, Richard Dreyfuss, Burt Reynolds, Betty Rubble, Robert Redford Michael J. Fox, Harrison Ford, John Cusack, French Woman, Kevin Spacey, William H. Macy, Dustin Hoffman, Will Ferrell, Sarah Jessica Parker, Jeff Bridges, Billy Crysta, l Cameron Diaz, Samuel L. Jackson, John Travolta, Robert DeNiro, Ben Stiller, Michael Douglas, Mr. Incredible.

Movie cost Apple dearly. The cost of "Oscar" of advertising time this year, the price jumped to a record $ 1, 7 million. Plus the mandatory contributions to the United States for the use of someone else's intellectual property.

























Apple iPhone - Hello

See (4, 89 MB, MOV)

Agency: TBWA / Media Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Director: Duncan Milner
Creative Director: Eric Grunbaum
ACD / Art Director: Alaiun Briere
Agency Producer: Anne Oburgh
Production Company: Greendot Films
Director: Mark Coppos, Virginia Lee
Director of Photography: Rebecca Baehler
Executive Producer: Rick Fishbein
Producer: Sharon Lorick, Pam Doyle
Editorial Company: Nomad Editing Company, Inc. - Santa Monica

According to the materials DV-reclama

via www.dv-reclama.ru