Fluffy direct marketing to support animal shelter Bashny.Net

Sydney Dogs Home, despite its name, provides shelter for dogs and cats. Well, or tries to.

But because of their name no one associates them with cats. Therefore, it was decided to change the name to Sydney Dogs & Cats Home. This dm was developed and distributed to media people to familiarize them with the changes, in the hope that it will give a free mediapokrytie.V first week razsylki letter was written five articles, as well as a report in the news bulletin on TV. The total coverage of total equivalent to $ 85 000, while the cost of the dm-mailing $ 269.







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