Chewing gum as an instrument of disguise. Big Babol justifies its name.

McCann Erickson shows the new features of the chewing gum.

The basis of positioning of Big Babol always been the size of the inflatable bladder. From advertising in advertising played upon these bubbles, bringing untold pleasure to their owner. But it turns out, you can not simply take pleasure in a bubble, but also use them to camouflage.
















Two years ago, the same agency (McCann-Erickson, India) has developed literally breaking the concept of outdoor advertising chewing gum Big Babol.








To the world of large bubbles of Big Babol joined the agency Draft FCB. Now you can enjoy and baby face, looking at the world through the "big bubble" of different colors.















A series of prints «The master of the big bubble» (~ Master big balls) by Foote Cone & Belding (FCB) attracted in the first place, a simple idea and overall economy - to create a layout took only photograph the arbitrary picture and tweak the levels of colors in Photoshop.



















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