All recedes into the background and pale at a meeting with a jeep Audi Q7

Audi, in the familiar manner, once again () plays with contrasts and change plans in print advertising.
The Italian branch of DDB Milan has developed a new print for the jeep Audi Q7.


Tagged car, although it is in the background, makes one wonder about the prospects of breaking visual effect. All recedes into the background, and pales in comparison to him.



Slogan: "Makes everything else pale» (Everything else go pale)









Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Copywriter: Nicola Lampugnani
Art Director: Francesco Guerrera
Photographer: Winkler & Noah




via # image5220205