Polyphonic SOS, the climate crisis and a concert with an audience of 2 billion people Bashny.Net

Young & Rubicam / Chicago has developed a video in support of the concert Live Earth, which will be held on 7 continents 7.07.2007.

The video, which is part of a huge environmental campaign, everyone understands the language of music sends a message SOS. However, instead of the usual decryption SOS with Morse code «Save Our Ship» («Save our ship") or «Save Our Souls» («Save our souls"), the campaign offers another meaning - «Save Our Selves» - «Let's save ourselves ».

Participants clip from a woman dancing step, before the chorus of children transmit the same message «dot-dot-dot, dash-dash-dash, dot-dot-dot» in different variations. And the closer to the end of the spot, the louder the sound, it infused new voices, and worse weather - all completed with lightning, storm and rain, symbolizing the disasters to which humanity is the planet.





Mark Figliulo, CCO, Y & R Chicago: «We are all united by this, and we all have to get the message that the planet is in distress, experiencing a climate crisis, and we need to convey this message to our governments».


Roller took Frank Budgen, winner of the Grand Prix of the Cannes Film Festival for the movie «Tag» - «Sulky", created to Nike agency Wieden + Kennedy.

This week, the spot will be broadcast on TV channels in several countries, and in the time remaining before the concert, the organizers plan to show it to a third of the world population - 2 billion people. The exact media plan campaign yet, it is in development, but we already know that, as a channel of communication will be used TV, micro-movies, radio, print and Internet advertising. Partner for broadcast of the concert will perform MSN.


Consent to participate in the action gave more than 100 musicians, including Pharrell, Red Hot Chili Peppers, Foo Fighters, Snoop Dogg, Lenny Kravitz, Bon Jovi, Sheryl Crow, Duran Duran, Black Eyed Peas, Akon, Enrique Iglesias, Fall Out Boy , Korn, Faith Hill. Concerts will be held in Brazil, China, Japan, South Africa, United Kingdom, Australia and the United States.



Agency: Young & Rubicam - Chicago

Chief Creative Officer: Mark Figliulo
CD / Copywriter: Dave Loew
CD / Art Director: Jon Wyville
Senior Producer: David Fisher
Production Company: Gorgeous Enterprises / Anonymous Content
Director: Frank Budgen
Producer: Alicia Bernard
Editorial Company: Rock Paper Scissors - Los Angeles
Editor: Angus Wall, Terrence «Biff» Butler
VFX: A52 - Los Angeles
VFX Producer: Heather Johann
VFX Artist: Tim Bird, Raul Ortego
Music Company: Human - New York
Executive Producer (Editorial): Carol Lynn Weaver
CG Artist: Chris Janney
Director of Production: Matt Bijarchi

via www.youtube.com/watch?v=fDYEtBLc9mw