Visa and TBWA \ Chiat \ Day «spread rot" of those who pays in cash

Visa launches new campaign Flight Life takes Visa. TBWA \ Chiat \ Day, Los Angeles presented a series of clips on the "fast" money.

Concept spots repeats the idea embodied in the autumn Flight Campaign.

Advancing system of small purchases quick payment cards Visa, the agency is a kind of "belts" that work harmoniously and regularly up until someone decides to pay in cash or by check.

New video "Morning in Manhattan" and "lawn and garden" show audiences the simplicity and ease of use of Visa in everyday affairs, and focus on a wide range of services that can be paid for "fast money».







Recall that in February last year, the first time in 20 years, Visa said on updating its branding strategy and release in connection with the new advertising campaign. To increase brand awareness began to use a new slogan Life Takes Visa («Life takes Visa»). The campaign was launched at the opening ceremony of the Olympic Games in Turin.


via www.adme.ru/tribune/2006/11/02/11526/

Tags

See also

New and interesting