Cannes Lions 2007 Silver: The population of the "third world" glamorous advertise products

Saatchi & Saatchi has attracted the inhabitants of poor countries to the advertising of high fashion goods.

To inadequate This "stamps" the advertising of glamor has been used in a social campaign organization Cordaid.

The work won the "silver" in the Outdoor category at the prestigious festival "Cannes Lions 2007". Full list of work - a little later.









According to the materials: kuteev

via kuteev.livejournal.com