British Knights: Shoes for gamers with the experience Bashny.Net

Agency Grupo Link, Santiago gave British Knights sneakers fighting spirit

The very name of the brand British Knights youth footwear speaks volumes. Creators of Chilean agency Grupo Link decided to beat the military-historical associations evoked the brand and at the same time personalize individual pairs of shoes. So there were sneakers "skeleton", "The Wizard", "amazon", "archer", etc.

This is a good marketing ploy to gain market young people - generations of gamers who grew up in the role-playing games such as «Magic: The Gathering», «Diablo», «Ragnarok» and willing to match the selected game role in everyday life.

The slogan «Your core. Your adrenaline »(« Your essence. Your adrenaline ") - is intended to convey the idea of choosing the right" clothes for your spirit »