A conversation between two women can stop President cheese

The company "Lactalis Vostok" is launching a new advertising campaign for processed cheeses President. The movie "telephone conversation" has appeared on national television on 1 sentyabrya.Osnovnaya idea of ​​the campaign was the original development of the promises inherent in the brand slogan - «President. The taste of pleasure. " New video explains that the pleasures in life are different and the taste of cheese President takes them a number of very decent place.

How to tell the agency website, the campaign aims to emphasize once again: cheese President - is neither an incomparable pleasure from the taste that you can give yourself every day.






"Lactalis East" is the Russian subsidiary of the group Lactalis. Group Lactalis - one of the world's largest producers of dairy products. It owns brands such as President, Galbani, Locatelli, Bridel, Societe, Lactel, Primevere, Sveltesse and others. Lactalis global turnover in 2006 amounted to 7, 5 billion euros.


via adme.ru