Garbage truck in reverse. Discarded litter returns in a new video Honda Hybrid Drive

Agency RPA, Santa Monica, California, has developed a commercial for cars Honda, equipped with a hybrid engine.

As in most commercials touting such engines, the emphasis is on the stunning ecological cars. This site is written only yesterday.

The minute spot «Trashed» - «ejected» RPA shows how changing the thinking of a man who goes by "incredibly clean» Honda hybrid engine.

A young man meets a man on the classic wreck. Man leaves its traces everywhere - trash. And the guy goes after him on a Honda and picks. In the end, he gives man spreading trees collected from the garbage, which he threw for about a year. Present is provided with a note: «You Dropped This» - «You dropped it».

Tagline: «Reverse your thinking» - «Turn your thinking».



And around the same time, Euro RSCG Buenos Aires produces prints for Honda, which also played up the theme of dirt, but in a very different way. Three prints, designed to illustrate the reliability and durability of cars Honda, depicted became unemployed mechanics, who have to deal with is not in the business: origami, massage, cooking. All that they come from, covered with traces of dirty, smeared in the engine oil, but now the homeless fingers.

Tagline: «The Mechanics Should Be Thinking On A Second Choice» - «Mechanics need to think about a second profession».





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