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TBWA \ Paris makes you forget about the road

TBWA \ Paris, led by creative director Eric Ferfruhenom, is a living legend of the advertising industry, presented the campaign for the French railways SNCF.

According to the idea, trying to train travel, bikers, people who are fond of hitchhiking and even have their own driver will prefer the train.



SNCF - the state enterprise that manages the railways of France. SNCF is also an exploiter of high-speed train TGV (Train à Grande Vitesse).








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