TBWA \ Paris lifted the continuation of one of the most awarded commercials of today Bashny.Net

TBWA \ Paris launched a new commercial campaign «Your Signature Is More Powerful Than You Think» («Your signature has more power than you think") for Amnesty International. His idea and the music he repeats the "golden" Spot «Signature», which brought together 12 international awards festivaley.Novy clip «Ink» («Ink") differs from the old style of animation, the story and visualization of how the signatures are saving people. This time signatures do not provide a simple outline of a shield, a door or a balloon, they spread out in ink, of which "collects" vague silhouettes of hands saving, ladders and even a huge bird, carrying a little girl on the rapist.

Creatives TBWA \ Paris under the direction of Eric Ferfruhena, Productions La Pac and director group Zurich29 three minutes fit 5 stories on the most exciting "Amnesty International" threads: inhumane executions in the East, the participation of children in hostilities, prison torture, shooting demonstrators and abuse children.

Of particular note style animation clips, very emotional and full of symbols. For example, the villains in «Ink» if burning black fire and the victims do not have mouths.


The soundtrack to the spot - one of the Goran Bregovic songs written for the film by Emir Kusturica «Arizona Dreams». She sounded in the previous video.



via / kreativnyj_obzor / 2007/11/02/20857 /