The Third Reich, burgers and hot dogs show: Citroen C5 - German car

BETC Euro RSCG has developed a renewed campaign for Citroen C5, which is trying to convince the audience that the C5 - categorically mashina.Pri German development agency campaign was guided by the existing stereotype of the unconditional superiority of the German automotive industry to any other European. And the purpose of the campaign was to prove that the Citroen C5 is identical to the quality and characteristics of the German car.



The minute comedy video all known stereotypes about Germany and its people: the snowy mountain scenery, burgher and rural architecture, busty blonde, dwarves, dogs and even symbols of the Third Reich. Another "podkoly" became the soundtrack - "Ride of the Valkyries" by Richard Wagner, the most German of all German composers.



Tagline: «Unmistakeably German» - «Unmistakably German».




via adme.ru