Apple gave swallow. Presented thinnest notebook Macbook Air

Yesterday at the annual MacWorld Expo in San Francisco, Apple's CEO Steve Jobs unveiled the thinnest laptop in the world called Macbook Air. At the same time launched an advertising kampaniya.Stoit noted that preceded the presentation of the laptop teaser campaign - in San Francisco there was outdoor advertising with the slogan «There's something in the Air» (~ There is something in the air).














The thickness of the laptop called Macbook Air will be only 1, 93 centimeters. It is built on this infomercial, designed by TBWA \ Media arts Lab. Movie does not possess creativity, and made a demonstration of the product, comparing a notebook with paper envelope under the melodious music.







The cost of the hyperfine laptop will be from 1799 USD. At the same time, American consumers will be able to get it in two versions: standard (with a traditional hard drive) and more expensive (with SSD-memory device, which has no moving parts).

Macbook Air will compete in the market of light and thin laptops (also known as subnotebooks) with companies such as Sony, Dell and Asus, reports BBC.


via news.bbc.co.uk/hi/russian/sci/tech/newsid_7190000/7190707.stm