Schweppes - it creates the taste since 1783 Bashny.Net

The new creative platform «Creator of flavours since 1783" for Schweppes, the oldest brand in napitkov.Odin of the oldest and most legendary brand founded in 1783godu, is proud to present its new concept. Foundations of a new campaign, taken from a unique 225 years of experience Schweppes, from which it was formed, and a variety of flavors, which we have now: Indian Tonic, Agrum, Lemon, Peach and Red Fruits.

The new campaign is designed agency FFL Paris and includes video and five prints that characterize the new brand positioning in the market and support the launch of the company's new signature 'Creator of flavours since 1783' (~ creator of flavors since 1783).

The campaign was implemented by artists Warren and Nick, experts in traditional photography, which together with the agency FFL Paris were able to learn and apply new technology to create video. This technique, which is based in the photo art, based on the creation of a "fluid" movements, which are obtained using multiple cameras at the same time removing the object from different angles. The musical soundtrack to the roller used music of the French actor Emilie Simon.

The whole campaign is centered on a metaphorical expression "feeling" and "perception". Each of the five prints represents a different flavor in the film Well the whole line of flavors of Schweppes.





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