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Neobnimaemye fans of Coca Cola
Coca Cola and Argentinean agency Santo launched in the Americas campaign for the European Football Championship.
A strange and at the same time a great solution - support of Euro 2008 in South America, where, for obvious reasons, does not fight for the victory of one. But the love of football in all its forms is distinguished inhabitants of this continent, so does not make this a true passion hot men would be unforgivable.
Creators of Santo, coming up with ridiculous campaign of 8 short ten-second commercials were based on a sense of brotherhood and the unique spiritual unity, which gives rise to football in the collective view of the match in the bar. The first impulse of any normal fan favorite team after the goal - to embrace the entire world or at least the neighbor in front. And to do that it is imperative, otherwise the joy is not complete.
"Coca-Coln side of life" in this case reflect those terrible and not even attractive neighborhood, next to which is our hero, and he is still happily embraces.
A series of spots «The Unhuggables» («Neobnimaemye") took Andy Fogwill, the famous Argentine specialist funny commercials.
An interesting solution is also a media campaign - a 10-second spots out of three pieces in a box. One - at the beginning of the second - in the middle, finishing third ad unit.
via / kreativnyj_obzor / 2007/10/12/20599 /
A strange and at the same time a great solution - support of Euro 2008 in South America, where, for obvious reasons, does not fight for the victory of one. But the love of football in all its forms is distinguished inhabitants of this continent, so does not make this a true passion hot men would be unforgivable.
Creators of Santo, coming up with ridiculous campaign of 8 short ten-second commercials were based on a sense of brotherhood and the unique spiritual unity, which gives rise to football in the collective view of the match in the bar. The first impulse of any normal fan favorite team after the goal - to embrace the entire world or at least the neighbor in front. And to do that it is imperative, otherwise the joy is not complete.
"Coca-Coln side of life" in this case reflect those terrible and not even attractive neighborhood, next to which is our hero, and he is still happily embraces.
A series of spots «The Unhuggables» («Neobnimaemye") took Andy Fogwill, the famous Argentine specialist funny commercials.
An interesting solution is also a media campaign - a 10-second spots out of three pieces in a box. One - at the beginning of the second - in the middle, finishing third ad unit.
via / kreativnyj_obzor / 2007/10/12/20599 /
