Incredibly which inserts Trident gum Bashny.Net

JWT London after 5 months of the Launch of the new campaign «Mess With Your Head» (~ «making a mess in your head") for chewing gum Trident Gum has released the second movie, no less stunning than the first.

The creative concept of the British creatives is quite surreal visualization of existing in our heads templates and stereotypes associated with the words "soft" and "freshness", the key consumer properties of the chewing gum Trident.

In the first spot group director of Blue Source MJZ played up softness, while the second and the Swedes Traktor London Partizan do freshness. The video turned out a little less crazy than the last, and the transitions are not so soft and unexpected, but there surrealism and chaos abound. Plot outline is similar clips: people trying Trident suddenly falls from his hateful office world in a parallel reality, and then returns to his world clearly rested and refreshed.





The first video campaign:

via / kreativnyj_obzor / 2007/09/06/20089 /