HSBC Bank learns all kinds of people

HSBC Bank continues campaign, which reveals the basic principle of his work with clients - to recognize that the value is for them to better serve ih.Kontseptsiya "humane attitude to customers" was proposed by the agency JWT London.

The first spot in the campaign «The more we understand people and what they value, the better we can help them» («The more we understand people and what they value, the better we can help them") was «Lamberjack» (« Sawyer "), shot Vince Squibb of Gorgeous Enterprises. It was a dramatic story about a husband and wife can have fundamental differences on major issues, but still love each other.

100-second spot was very conceptual and more cinematic.

New video - «Policeman» - much easier and more fun. The same JWT Vince Squibb and showed us a day in the life of an ordinary Indian street cop. Video to accompany an aria from Rossini's "The Barber of Seville." The combination of gestures and airs hero gave the spot a special mood and color.





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via / creativity / 2008/09/05/23751 /