Implicit calendar Sberbank

Fastway Agency has developed a calendar for the Volga-Vyatka Sberbanka.Pered agency task was to develop a calendar that, first of all, want to hang on the wall and the whole year to monitor developments.

At the same time, Sberbank is present in the calendar (how often in life) implicitly. It surrounds the characters, giving them to live their lives, and quite wealthy and rich.

In a literal sense the presence of the bank expressed in his comic advertising - explicit and implicit - that is, in each month.

Heroes calendar - puppet family that enjoys life. Moves, goes

the zoo, brings children to school. Father and head of the family loves to ski, and certainly not like her boyfriend Emo daughter; daughter loves emo panda and her boyfriend, but does not like to go shopping with my mother; Mom loves children and good books, and small dirty dog ​​likes to skate, slingshot and potatoes with chicken, although the latter is not visible in the calendar.

Pages calendar shifted relative to each other so that the overall picture is obtained from the superposition of two sheets to each other. As a result, at the turn of the month, we turn over part of the picture, and the rest of the old month is the new. Some months later it flows into the next, and so the whole year of construction.

The characters were created in two stages. First, their appearance and part of the all-weather wardrobe created by illustrator, then sketches were made dolls and sewed costumes. The overwhelming majority of the world too, decorators created manually.

Particularly attentive audience the custom will open a lot of detail. There is a chance to see the representatives of the other world, favorite superhero, the traditional work of the Agency for Godzilla and other fun stuff.



























Behind the scene

First, with a light hand Cattish family acquired the appearance and acquired a wardrobe for all seasons.



Further, at least a light pair of hands of two other Ann - Karpova and Ryabchesvkoy all this come true and put in different cities and countries.

The main advantage of the project - to combine parts of the picture to the next month - added a calendar of grace, and photographers and designers - the first batch of gray hair.



alignment marks months - right and left in the sky. Tags chotby not run

perspective - on the lower bar. em>



The dog drank with sorrow, because he was not yet very beautiful. He does not know what he will

plastic surgery clinic in the name of Photoshop. em>



Anna Ryabchevskaya looks at the lonely emo girl and realizes that no one boyfriend sad. em>





Anna Ryabchevskaya business man, so emo boyfriend is almost ready. em>



Maybe Dad architect earns a missionary on Sunday. Em>



By the end of filming the gorilla still forced to change into civilian clothes. em>



How dreams come to life.



To add a passionate romance, of course, need rain.



But too big rain can destroy their love and lovers themselves

Therefore, we must do more thin trickle. For this design to do pomodnee.



In addition to the Savings Bank teller Ice tour in the city expect Che.





It was said that a neighbor lost his head from his mother. But Dad does not lose vigilance. Em>

Well and teenager lose your head very simple. em>



Zezdny structure assembly. Photo of actors before an autograph session. Em>

Thanks to three Annam - Cattish for Funny family, carp and Ryabchevskoy - for doll houses and streets, rum, neighbor with perfect hearing and police patrol. A vechnomolodomu, but now graying Valery Shibanov - as always, thank you for a mountain of artistic photos miserable.

Creative Group:

The idea (fastway): Ilya Soloviev, Alexei Lavrentiev, Maxim Tuzhakaev Vassily Gubin

Designers Alexey Lavrentyev, Maxim Tuzhakaev.

Illustrator: Cattish

Decorators: Anna Karpova Anna Ryabchevskaya.

Photographer: Valeriy Shibanov.

Art Director: Alexei Lavrentiev.

via www.flickr.com/photos/valtron3001/3006131891/