Invisible installation of advertising for nail polish Rimmel Bashny.Net

JWT London had a "surreal» outdoor-campaign for the dignity Rimmel.Osnovnoe varnishes nail polish Rimmel Quick Dry - fast drying. Exaggerate this property creators from JWT London created an unusual eye-catching advertising design and place them near the shopping centers and within them.
The design is an enlarged bubble imitation lacquer, firmly in the "overhead position" on spilled and immediately dry trickle varnish.
Surrealistic composition literally forced women to stop in amazement and wonder of nature is such a physically impossible design.
The shops on the racks with Rimmel product testers were located exactly the same, "sculpture", but in full size.






Also see review of advertising installations in urban environments.

via / kreativnyj_obzor / 2008/09/08/23001 /