TV commercials Skoda can be operated remote control

The Polish agency Change Integrated created for the Skoda Superb Estate interactive TV advertising. One of the advantages of Skoda Superb Estate is the trunk, with a remote control. That is the innovative feature of the car and we had to advertise to millions of potential consumers.

The easiest way to do it in the showroom, showing the car and the man giving up the remote. But in this case, try new number will be relatively small. So the idea to give the possibility to each person at home to try to open and close the trunk with the remote control.

Taking advantage of the fact that the majority of Poles looking mostly the two most popular television channel TVP1 and TVP2, agency broadcast simultaneously on two channels identical rollers, with the only difference that one trunk was open and the other closed. Thus, switching from one channel to another, the viewer thus opening and closing the trunk with your TV remote.



The result: a week of about 35 000 consumers could try Skoda in 92 showrooms throughout Poland, while the interactive TV advertising has enabled it to make 4 million viewers.

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• May 27, 2010
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