Kia Soul Hamsters singing

The agency David & Goliath removed for Kia Soul hamsters a new movie about the campaign «A new way to roll» / «A new way to roll" .First movie about hamsters on what effect produces a red Kia Soul at the rodent forced from morning till evening run "like a squirrel in a wheel," it was recognized by Nielsen most efficient automobile advertisement 2009. A popular spot virus, which was originally intended for theatrical release, has surpassed all expectations of its creators.

The new 60-second spot hamsters were in the role of hip-hop star, hit a rehash of the 90s band Black Sheep "The Choice Is Yours" / »The choice is yours & quot ;. The video shows the movement options. So, you can go to the toaster or in a cardboard box, but you can on the Kia Soul.

Without Apple's new video also not done. One hamster sitting in the car, holding the iPhone, the last spot was the iPod.

Choice is Yours (2010)

A new way to roll (2009)

See the list of the creative team or download the video.

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• May 27, 2010
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