How to choose gifts

Give radostUchenye investigated gifts - from cost and quality to the bow on the package. Cupcake Aunt Edna, pajamas with pink bunny ... How often do you get for the holidays what you do not want? Science can explain why the person who made you such a dubious gift, actually believed that he is very good. Giving often focus on the supposed desirability of their gift, said Novemski Nathan, an expert on the psychology of judgment and decision-making at Yale University. But the recipients appreciate the convenience, expediency and ease of use of gift.





According to data published in the Journal of Consumer Research study Novemski and his colleagues, this difference could lead to disappointment. For example, the giver can choose a sophisticated computer program with many features, because he thinks that such a gift would be more valuable. However, the recipient may prefer to use light with fewer program functions.

How to avoid such a situation? Novemski explains:

"First, you need to think about the preferences of the person you are buying a gift. If you love French cuisine, and the recipient of the gift - the Italian, he would prefer to receive a gift certificate to an Italian restaurant. When you have a general idea of ​​what to give, you can then go into the question. Take care about the convenience and accessibility ».

blockquote> Most people are pleased that the gifts they requested. This fact is reflected in the study, whose results were published in «The List» in 2011. Psychologists Francis Flynn and Francesca Gino found that recipients of higher value the gifts that they explicitly asked for. Giving, in contrast, often find unexpected gifts that will be more appreciated because they show that the giver has paid much attention to the choice of gift.

The most surprising discovery in the science of making gifts - that the value of the gift does not really affect the way will appreciate the gift recipient. This is true even for the most expensive gifts and status.

The study interviewed couples and found that men tend to believe that they would have liked more than the brides ring expensive than cheap. Women, however, rated their satisfaction with expensive rings no higher than the satisfaction of a more modest options.

And regardless of the value of the gift you need to think about how you will pack. Ribbons, tinsel and other things give the gift of a festive look, but may increase the frustration of an unwanted gift that is inside.

via www.smithsonianmag.com/science-nature/how-give-best-gifts-according-science-180953686/?no-ist