HIT. Apple Inc. We buy the best company for augmented reality Metaio GmbH

Mid-2014 - mid-2015 can be compared with a shift of tectonic plates in reality - in the world, but in our case it is happening in the world of augmented reality.

Augmented reality technology passed the stage of the inflated estimates of the rapid development of a sustained improvement of service and quality of service. However, until recently, most (we're not talking about the experts) has considered - and technology, and its application - only a toy.

Their skepticism is slowly crumbling in connection with events





Mid-2014 - buy now Facebook company Oculus Rift, which significantly stirred up the market of virtual reality. Facebook began to preach the idea of ​​transferring the social network into a new space. There were many companies, investors have paid attention, etc. like a snowball.



End of 2014 - Google has invested 542 million. Dollars into the company to develop a mysterious light field without digital prototype Magic Leap. Collected "legendary" team and again stirred up the market, only to have augmented reality.



Beginning in 2015 - Intel invests in Vuzix and a couple of other companies from the field of Wearable devices.



Today, May 29, 2015
With the closing of the site Metaio was not much time, but it has already caused a lot of noise. All indifferent to technology, and in particular to the augmented reality waiting for the denouement. What happens next? Closing Metaio, although this development was hard to imagine, because the company had 40% of the market, more than 140,000 developers.



Today it is possible to recognize the beginning of a new era in these markets. Apple has bought the market leader in augmented reality - Metaio. From today - it belongs to the brand №1 in the world - the company Apple.
mixar2015

What does it mean? This means that augmented reality will develop rapidly.
To date, Apple has patented a VR-headset. This gadget and acquisition Metaio makes apple one of the leaders of virtual (in the future) and augmented reality (now), because Metaio was 40% of the market AR-industry.

CONCLUSIONS

- The rapid growth will continue (and evaluation for 2020, $ 120 billion - do not seem to have such exorbitant)
- There will be a lot of other companies, but the change of business model
- After some time, the standards will be augmented reality (currently the closest ARML)

What does this mean for us? B>

What you need to watch more closely for these markets, because what yesterday seemed unreal - it is formed literally before our eyes. Stay tuned for future industry. Among the upcoming events, allowing the biggest plunge in these technologies - a conference mixAR (http://mixar2015.ru/). The First International (incidentally, media partner Metaio) and the All-Russian Conference of the newest technologies.



Experts' comments, see the following article.

Source: geektimes.ru/post/251176/

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