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Why LinkedIn Lynda.com bought for two-thirds of its annual revenue?
How Russian media reported with ссылкой directly on Linkedin , the sum of the acquisition of educational platform Lynda.com is $ 1, 5 billion.
The site Lynda.com published more than 6 thousand. Training courses, consisting of video lectures on business, web development, design, photography, video and 3D -Animation. In total, the portal has more than 260,000 video tutorials in English, German, French, Spanish and Japanese. In addition to courses for individual users, the site has courses for corporations, government organizations, and even educational institutions. Audience of the project is estimated at more than 4 million people.
As a startup in the online training, нас this transaction, on the one hand, inspires, as half a billion for the guys who create courses - is impressive. Larger market transactions eLearning us recall failed.
On the other hand they do strong business model and very high-quality content, so a similar result of activities portal team seems quite natural.
But still, what a professional network of manufacturers to buy on-line courses?
The last 2 or 3 years Linkedin is already present in Russia, so to represent this service separately is not necessary. The main objective of the resource - is, first of all, working with Hunter. In fact, Linkedin today it is one of the best and most widely used tools for job search and job search, especially in the technological environment. In addition, it is an excellent tool for establishing business relations. This model they actively monetize, and it seemed quite a success with revenue of 2, 2 billion dollars for 2014 .
In turn, the portal Lynda is interesting not only in terms of content and excellent team work of the project. The resource itself lets you know about the people much more than it is possible with the help of other means of obtaining professional information. Lynda.com allows you to quickly find out how people really know some things about what courses he took, which was successful, and where not.
If you combine both services, it turns out that HR professionals in employment can compare the data from the form of competitor and peer review on Linkedin with a realistic assessment of his knowledge on Lynda.com.
But that is not all. This association services can give powerful acceleration sales for Lynda.com. For example, for our product, Teachbase , the main decision-makers in companies are just that HR professionals. Development (teaching) staff - it's mostly their competence. And the possibility of working with HR, which is known LinkedIn absolutely everything, and they know thoroughly - almost limitless. Moreover, the authority of LinkedIn is very high among themselves HR-payers. All of this suggests that the ability of the active gain sales Lynda.com all those HR-am which knows LinkedIn truly limitless.
Thus, on the one hand, enters the scene even more powerful product for hunters, where they will get the real information about the person with the evidence of his knowledge, plus the deal could provide a powerful impetus for sales courses due to the obvious synergies based on HRov.
And what you have thought about the alliance and Linkedin Lynda.com?
P.S. Talk about the cost of the transaction - hard multiplier 10 to the annual revenue of us perceived difficulty)
Other posts in our blog:
The site Lynda.com published more than 6 thousand. Training courses, consisting of video lectures on business, web development, design, photography, video and 3D -Animation. In total, the portal has more than 260,000 video tutorials in English, German, French, Spanish and Japanese. In addition to courses for individual users, the site has courses for corporations, government organizations, and even educational institutions. Audience of the project is estimated at more than 4 million people.
As a startup in the online training, нас this transaction, on the one hand, inspires, as half a billion for the guys who create courses - is impressive. Larger market transactions eLearning us recall failed.
On the other hand they do strong business model and very high-quality content, so a similar result of activities portal team seems quite natural.
But still, what a professional network of manufacturers to buy on-line courses?
The last 2 or 3 years Linkedin is already present in Russia, so to represent this service separately is not necessary. The main objective of the resource - is, first of all, working with Hunter. In fact, Linkedin today it is one of the best and most widely used tools for job search and job search, especially in the technological environment. In addition, it is an excellent tool for establishing business relations. This model they actively monetize, and it seemed quite a success with revenue of 2, 2 billion dollars for 2014 .
In turn, the portal Lynda is interesting not only in terms of content and excellent team work of the project. The resource itself lets you know about the people much more than it is possible with the help of other means of obtaining professional information. Lynda.com allows you to quickly find out how people really know some things about what courses he took, which was successful, and where not.
If you combine both services, it turns out that HR professionals in employment can compare the data from the form of competitor and peer review on Linkedin with a realistic assessment of his knowledge on Lynda.com.
But that is not all. This association services can give powerful acceleration sales for Lynda.com. For example, for our product, Teachbase , the main decision-makers in companies are just that HR professionals. Development (teaching) staff - it's mostly their competence. And the possibility of working with HR, which is known LinkedIn absolutely everything, and they know thoroughly - almost limitless. Moreover, the authority of LinkedIn is very high among themselves HR-payers. All of this suggests that the ability of the active gain sales Lynda.com all those HR-am which knows LinkedIn truly limitless.
Thus, on the one hand, enters the scene even more powerful product for hunters, where they will get the real information about the person with the evidence of his knowledge, plus the deal could provide a powerful impetus for sales courses due to the obvious synergies based on HRov.
And what you have thought about the alliance and Linkedin Lynda.com?
P.S. Talk about the cost of the transaction - hard multiplier 10 to the annual revenue of us perceived difficulty)
Other posts in our blog:
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- LinkedIn profile to automate the addition of certificates and diplomas from online courses < /
- market for corporate online learning in the United States reached $ 70 billion
- online learning market will grow faster than the global economy on Synergy Synergy and synergy chases i>
Source: geektimes.ru/company/teachbase/blog/248878/
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