Users month secretly taught sign language to deaf neighbor surprise




Muharrem, a deaf man from Istanbul, incredibly surprised when one fine day all the neighborhood spoke to him in sign language! To prepare for a man such a surprise, a team of people from Samsung and the advertising agency Leo Burnett installed hidden cameras and a month taught all the neighborhood Muharrem language zhestov.


Neighbors taught sign language mesyats


Installing hidden kamer


On the appointed day Ozlem, Muharrem's sister, came with his brother on progulku.


Newbie wished them a good morning in the language zhestov

Baker motioned them fresh vypechku

The man dropped the package of oranges. Muharrem helped raise them ...

A stranger with gestures suggested Muharrem and his sister yabloki

Muharrem wondered - do all these passers-by also gluhie

And in a taxi Muharrem greeted voditel



In the town square Muharrem waited main surprise - he saw the neighbors, who are now able to communicate with them in a language zhestov

Muharrem could not hold back tears. How important it is to overcome communication barriers, and how difficult deaf people live without obscheniya.









This action is also devoted to the new call center Samsung for deaf and hearing impaired people in Turkey. It's nice when advertising is not only attracts the attention of society, but also makes it better.

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