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1964 Moscow. GUM. Gumovschi ice cream zavsegda popular. And in the 64th ...

and in 1980 ...

and in 1987.
But as they say, not a single ice cream ...

1965. In Soviet times, to the design approach is very simple. There was no pile of wacky names. Shops in all cities called simple but clear: "Bread", "Milk", "Meat", "Fish." In this case - "Food store."

But the toy department. Shop, therefore, department store. All the same the year 1965. I remember in 1987 a friend of my girlfriend - a saleswoman at the store "House of Books" at the Kalinin told me that she is uncomfortable every time when foreigners stunned froze, looking like she counts the cost of buying in the accounts. But it was 1987, but it was in 1965, no one scores did not cause surprise. In the background is seen the department of sports games. There are different chess, checkers, dominoes - a typical set. Well, bingo and games with dice and chips (some are very interesting). In the foreground - a children's rocking horse. At me such was not.

All the same in 1965. Trade apples on the street. Please pay attention to the packaging - paper bag (woman in the foreground puts him in apples). Such packages from third-papers were all the way to one of the most common view of the Soviet package.

1966. Supermarket - Supermarket self-service. At the outlet shopping is not sitting teller with a cash register, a saleswoman with an abacus. Check strung on a special awl (standing in front of an abacus). On the shelves - a typical set: something in packs (tea? Tobacco? Dry pudding?), Then brandy and generally some bottles, and on the horizon - the traditional Soviet pyramid of canned fish.

1968. Progress is being made. Instead account - cash registers. There are shopping basket - by the way, it is so nice design. In the left bottom row visible hand of the buyer with a carton of milk - such typical pyramid. In Moscow, these were of two types: red (25 cents) and blue (16 cents). Different fat content. On the shelves, as can be discerned - traditional cans and bottles of sunflower oil (like). It is interesting that at the output of two vendors: Check the purchase and the cashier (her head out from behind the right shoulder aunt seller with typical Soviet Seller expression).

1972. Take a closer look, there stood on the shelves. Sprats (by the way, they later became a deficit), bottles of sunflower oil, some more canned fish, right - something like cans of condensed milk. Cans very, very much. But names - very little. Several kinds of canned fish, two types of milk, butter, leaven wort, what else?

1966. Something did not understand what it was there looking at buyers.

1967. This is not a Leninist room. This is a department in the House book on Kalinin. Today, these shopping areas packed with all sorts of books (on history, philosophy), and then - portraits of Lenin and the Politburo.

1967. For children - plastic astronauts. Very affordable - only 70 cents apiece.

1975. City of Peace. General view of the interior of the shop.

1979. Moscow. People are waiting for the end of the lunch break at the store. Showcase decorated with typical icon shop "Vegetables, fruits." In most window - jars with jam. And, it seems, the same species.

1980. Novosibirsk. General view of the supermarket. In the foreground a battery of bottles of milk. Further, in the metal mesh containers something like deposits of canned fish. In the background, groceries - bags of flour and noodles. The total number of dull landscape enliven plastic icons departments. We must give there the designers - icons are quite clear. Not that the icon of the program Microsoft Word.

1980. Novosibirsk. Department. Furniture as sofas and cabinets. Further, the athletic department (checkers, inflatable buoys, billiards, dumbbells and various other little thing). More further, under the stairs - TVs. In the background - partially empty shelves.

Kind of the same store on the part of household electrical appliances. In the sports department distinguishable life jackets and hockey helmets. Overall - it was probably one of the best shops in Novosibirsk (I think so).

1980. Vegetable department. Turn tensely watching saleswoman. In the foreground - green cucumbers, which appeared in stores in early spring (and then disappeared).

1980. Sausage. Krakow, should be.

1981. Moscow. Typical layout of the store. "Milk." Right woman rolls wildly scarce imported stroller with "little windows".

1982. Soviet people in the market rested soul.

1983. The queue of footwear. Not otherwise imported boots "thrown".

1987. The queue for something.

Saleswoman kvass. For kvass people went to aluminum cans or three-liter jar.

1987. Electric appliances.

Osoboduhovnym men fashion shoes do not need. But the women in this photo of some not very funny look.

Shoes too ... But where to go? The other did not.

Almost sacred place - the meat department. "Communism - is when every Soviet person will be familiar butcher" (out of a movie).

"Pork" - 1 ruble 90 kopeks per kilogram. Grandmother did not believe their eyes. "Butcher, wild boar, all the meat sold to the left!»

Soviet queue. What people look tense - "is there enough?".

"Now bring meat. You'll see, it must be brought. "

"Eating meat!" Local fight for a better piece.

Just look with reverence aunt keeps the subject in order to understand that the Soviet Union sausage was much more than just food.

It should be cut into more pieces of sausage, which is then instantly swept away from the counter.

Not a single sausage ... During the Soviet color TV Soviet people had to shell out almost salary for 4-6 months ("Electronics" costs 755 rubles).

Vegetable department. In the foreground a cart with some rot. And it was assumed that this rot someone can buy.

Ineradicable antagonism between the Soviet and Soviet buyers sellers. In the eyes of men is believed that he would relish strangled saleswoman. But a saleswoman strangle not so easy - Soviet trade tempered people. Soviet saleswoman knew how to deal with customers. More than once I have seen a flurry of disturbances and attempts to riot in the queues, but the result was always unchanged - victory remained here for so-aunts saleswomen.

One of the features Scoop was the presence of a sophisticated system of benefits (veterans all there, "prisoners of concentration camps," etc.). Different beneficiaries with red crusts in the Soviet lines hated almost as much as the sellers. Won a snout in the hat - not to "all" to take the put a duck, it is a red crust vanities - apparently claims the two ducks.

This photo is interesting not so much selling Heck, how much packaging. In this tough brown paper wrapped in the USSR almost all purchases. In general, the darkest, that was in Soviet trade - is the packaging, which, in fact, was not.