Windows 10 from Microsoft, Google new requirements on manufacturers of devices, new opportunities for mobile advertising - and other news of the week for the mobile developer

Google begins to demand more from manufacturers of devices on Android h4> Google tightens requirements for manufacturers of Android-devices. Renewed Agreement Mobile Application Distribution Agreements require that the partners are not installed on the device 9, and already 20 applications Google, placed on the home screen search widget Google, but at the same time on the home screen you want to place the application Google Play Store folder and Google, which includes 13 applications Google, including Google Chrome, Google Maps, Google Drive, YouTube, Gmail, and others. In addition, partners must strictly follow the recommendations on the use of certain words to search and virtual assistant with voice recognition.

Most often, the manufacturers of devices on Android install their own software on top of the shell of the operating system, as well as seeking to replace their counterparts basic applications that probably was the reason for tightening requirements. All of this in the future may lead to a certain unification of all the new interface of Android-devices. At the same time gaining more and more popularity Android Open Source Project (AOSP), which built the search giant's services are not available. Device manufacturers, because of serious competition, it is important to lure shoppers a unique product - not only the design but also the content, and even these small steps towards unification of Google Android-devices can deter manufacturers. For example, OnePlus One - top smartphone, which generally works on CyanogenMod and seems to be nice there.

Windows January 10! H4> Yes, that's 10, not 9, as everyone expected. Recently held a presentation of the new OS from Microsoft, and the audience got a surprise from the beginning - it's her name. It turns out, wanted to use the name of the Windows 1, but it was busy, and to emphasize the importance and scope of the changes in the new OS, it decided to call the 10th.

The main feature of the new OS will be that it will be run on all types of devices from the PC to the smartphone. Create a common platform that will allow to install applications from a single shop directly for all your devices.

Not spared and the corporate segment. According to the company, they have created an impressive protection of personal data, which will be synchronized between all devices.

And now for the Start menu. He paid special attention because of the many negative user reviews 8s. Partially back classic Start menu, but remained part tiled interface - it even led to what is now possible to change the size of the Start menu and add new "tiles" with applications.
Taken into account and the user dissatisfaction that many programs running at once on 8 run on the entire screen and nothing could be done. As a result, Windows 10 users to pay more attention to desktop versions.

Multitasking 10th OS undergone considerable changes. Change the interface to switch between running applications at the bottom of the taskbar, and the usual switch between active applications.

Windows Command Line 10 was modified. Though it was a familiar appearance, adding a lot of functionality that was lacking, what about the possibility to use a banal combination CTRL + V, which was lacking.

It is basic and the little that seemed important, and hopefully, Windows 10 will pleasantly surprise all users.
One of these days will be available to Windows 10 Technical Preview for PC and notebook, but the full version with the ability to install to all devices appear in 2015.

Mobile advertising "VKontakte" h4> Last week, "Vkontakte" held an event dedicated to the new advertising platform that uses the capabilities of the mobile application "VKontakte".

Every day in the social network, using mobile, go to 18 million users of Android-devices, and 5 million users of the platform iOS. According to the chart, if the iOS-tablet for almost a quarter of all the devices, the number of tablets androyd only about 6%.

Advertising will get into the tape user as a separate post with a text description, images, applications and rated the navigation buttons in the mobile market to install. For Android-install the app itself will trekat "VKontakte" and for iOS-devices will need to use the opportunities SDK "VKontakte". In the web version of "VKontakte", you can manage your advertising campaign, spending and targeting, monitoring its results. Transitions from the application to the store via a third-party web services to track not yet possible.

The presentation cited the example of advertising for applications for utility payments under Android. Average CTR of 3%, while the average price of installation about 18 rubles. The developers promise that take advantage of new advertising formats for "Vkontakte" will be in the near future, but for now you can leave application to participate .

Google is preparing to release a new ad formats for mobile devices h4> Company Google анонсировала imminent launch of new variants of display advertising on mobile devices.

So now we see:

Engagement Ads
Large advertisements that will SCALE and occupy the entire screen of the device. This will be possible thanks to the use of HTML5 in creating these banners. Model shopping in this case will be CPC (cost per click). Demoformat will soon be available in the AdWords Ad Gallery.

TrueView ads
Video advertising will be run directly within the application. TrueView ads already running in AdMob and is widely used in gaming applications. Video user can skip, and the advertiser pays only for the full preview.

Anchor ad format
Advertising permanently located on the user's screen even if he browses the page. Banner is always secured in the bottom of the screen, but you can close it at any time.

Magazine style text ad format
This format before you can see by visiting a mobile version of sites. Advertise in this version is full screen. By analogy with separate advertising pages in magazines.

Google also announced the 3 tools for fast, easy and comfortable creation of advertisements. In particular, it is auto-resizing tool and Flash-to-HTML5 conversion tools.

Source: habrahabr.ru/company/kamagames/blog/238815/