1. Feeds can change your mood
Because of its popularity, Facebook is not without scandals. Last occurred because the details of the experiment, which was conducted on 700,000 people for one week of 2012. Services newsletters started to manipulate and demonstrated in the news only positive, or vice versa - only negative news. This was done in order to assess the mood of the people for change in their status in the social network. And it worked: the change in status showed changes in the emotional state, which completely match the type exhibited by the news. They called it "emotional infection." And all this confirms something frightening.
Research shows that people do not even have to be in close proximity to a person with a bad mood to "soak" in over his negative emotions. Negativity can "pick up", just looking at the monitor. Also, people do not necessarily consist of a personal emotional connection with the "negative" person to there "emotional contagion." So do not be surprised that after the publication of the results of the study had serious anxiety, and now this phenomenon is studied more closely, organizations such as the Office of the Information Commissioner in Dublin. Also, there are people who question the ethics of such research, stating that they are not other than the psychological manipulation. If someone does all this seem suspicious enough, adding that Facebook users were not even aware of the fact that all their emotions and whims via feeds managed by someone else.
2. The facts submitted in the form of stories, much more efficient
Let's say you're sitting at a meeting of sales representatives and tell you a great story about how your boss had a very first good deal of his career. Also, you give it a list of transactions which reflects the exact statistics, facts and figures. Which of these do you remember best? Even if the list will contain exactly the same facts as narrated in the earlier history, more details you can remember it from history and not from the list. Therefore stories are incredibly powerful thing, and there's some interesting research, explaining why we consider them more efficient way of getting information.
When we look at the list in our brain are activated by two zones: a zone of Wernicke's and Broca's area. And all this, what happens when scrolling through lists. A good story will activate a number of different areas of the brain, from the areas responsible for the interpretation of the speech to the areas that control our sensory perception. In addition, the history of doing what no one can do any list: it establishes a relationship with the narrator. And this relationship is of great importance when it comes to storing information presented in the story. Moreover, the listener himself becomes part of the story. Instead of dry facts of statistics he sees the characteristic signs, and he really wants to know what this is all over.
This desire to know what's next, has another interesting effect: it reduces the level of critical thinking. We treat less critical to the information supplied in the form of stories, we assume that there may be present a certain amount of fiction in order to make it more interesting. We disable their skepticism, without even realizing it. If we are given a bunch of dry facts, we are left with nothing, and we have to look for ways to entertain themselves "bored" part of our brain. Seeing this power of stories, some researchers put forward the idea that fiction could be much more effective to change our views than the huge dump of scientific data.
3. Messages sent on a subconscious level, really work
In 1950, a man named James Vikeri was the first who started experimenting with the transmission of messages on a subconscious level. It periodically showed the inscription «Coca-Cola» during the showing of films, and does so in several theaters. He claimed that this works fine, and that the sale of the beverage in the cinema have increased significantly. However, science has long doubted about the effectiveness of this method of transmitting messages. But then, scientists from the research organization of the Netherlands proved that despite the fact that the results of the "experiment" Vikeri ultimately proved to be a fake, sending messages on a subconscious level and actually works.
In studies of Dutch scientists participated volunteers who "treated" by passing their subliminal messages "drink" and "thirst." Results of the study demonstrated that subliminal messaging is possible, but in order for this to work, you need a number of additional conditions. For example, a person must receive some nice rewards for taking subliminal messages, a person in the course of the experiment should be a certain mental attitude, and in addition, there must be a strong psychological association between drink, and be rewarded.