118,118, the largest British Referral Service Bashny.Net

118,118, Britain's largest referral service for already 4 years is not only consistency in communication with the consumer, but also a great originality. Absurd kind of twins 118 and 118 appear in every advertising message and doing something unimaginable.





The main objective of the campaign was to literally drum residents of the UK, these 6 digits. And preferably firmly and very specifically that no other competitor could not benefit from any marketing efforts or to get ahead of The Number in the race for the consumer.
And since the characters are parodic character, and advertising will be the same. In the first campaign, launched in March 2003, they laughed at the number 192, which was to retire in the literal sense, the film "Rocky" and on the advertising icon of the beginning of this century - roller "Gear". Such courage was appreciated and the Cannes jury - in roller silver lion and the audience - the result of the first, but very active steps The Number on a conservative market inquiry services exceeded expectations. More than 35,000 television broadcasts, guerrilla marketing, street marketing has led to the fact that the runners-twins have become almost a national icon, and profit 118,118 by the end of the year was 45 mln.funtov - four having paid back the advertising investment.

Honda - 'Choir' Advertisement

118,118 Honda spoof!

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Honda - The Cog

Honda - The Cog - Parodie 118,118

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In 2004, the company The Number and agency WCRS has not had to make much effort. They only had to remove a few torn commercials parody music videos disco and older youth entertainment, as well as to dress twins in yellow suits for a change.

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In 2005, the agency is still leading this brand, suggested a new parody. This time it turned out to be extremely popular British TV series «A-Team», which all characters always come to the rescue and saved all. And what is our mustachioed twins rescue ?! The campaign lasted two years