1087
The harsh reality of advertising
It often happens that advertising in real life does not look as intended by its creators.
Most original ideas do not stand the test of harsh Russian reality.
The idea
In November last year in a campaign of male fragrance Davidoff Champion bus stops in Moscow was turned into a sports hall.
Reality
Here are just Davidoff brand managers did not consider that their CA - young man with a map in the fitness center - not ride on buses, and on the big jeeps. A ostavnovki usually filled pensionermi and students.
The idea
In April this year the juice "Good" decorate the public transport under the apple orchard. From the official press release: "over the heads of waiting for the bus spread green branches of apple trees with ripe large fruits. Supports stop stylized tree trunks, metal seat and turned into a real garden bench. On top of that everyone can not only contemplate the scene caring for apple trees, but also to touch the brand. To do this on the side of the stop created an interactive screen with the image of apple. If you touch her hands to him and illumination works on apple beginning to "mature" apples. "
Reality
In the photo, left to the reader AdMe Moscow Solyanka, it is evident that there is no interactive screen and not garden bench, and the person does not want to touch the brand.
The idea
In the Moscow metro this winter there was a print ad antibacterial soap SafeGuard. On the doors of the cars were pasted stickers with the inscription "Microbes also ride on the subway."
Reality
Looking at the advertising platform, giving the impression that by microbes in the advertisement refers to subway passengers.
The idea
October 1 last year as part of an advertising campaign business newspaper "Vedomosti" dozens "babloboksov" - more transparent pedestals, firmly packed five-thousandth denominations, appeared on the streets of Moscow, business centers and shopping malls. Creative belongs agency IQ Marketing.
Reality
Already in the first days of the hands of vandals damaged about a quarter of structures. By the end of the first week of looted were more than half of all thumbs. The IQ Marketing just does not take into account the frightening level of vandalism in our country.
The idea
In the summer of 2009 in the framework of the "Freedom from thirst" in the cities of Russia launched an advertising campaign drink Sprite. City formats showed a bottle of drink, which is poured directly onto the asphalt.
Reality
Unusual for the Russian advertising idea ruined lower quality. Dust on the first day of the campaign color of unknown liquid on the pavement more like the eruption of the contents of someone's stomach than the refreshing soda. And the edges made of self-adhesive film and laminated sticker quickly began to bully and Mahra.
And a few more examples of ill-conceived advertising, advertisers reminding the fact of the existence of that approach to the choice of advertising media is very serious.
So placing advertising on transport, it should be noted that the doors and windows of buses and trolleybuses are opened.
A brendiruya cabanas on the beach do not forget that men also go there.
via source
Most original ideas do not stand the test of harsh Russian reality.
The idea
In November last year in a campaign of male fragrance Davidoff Champion bus stops in Moscow was turned into a sports hall.
Reality
Here are just Davidoff brand managers did not consider that their CA - young man with a map in the fitness center - not ride on buses, and on the big jeeps. A ostavnovki usually filled pensionermi and students.
The idea
In April this year the juice "Good" decorate the public transport under the apple orchard. From the official press release: "over the heads of waiting for the bus spread green branches of apple trees with ripe large fruits. Supports stop stylized tree trunks, metal seat and turned into a real garden bench. On top of that everyone can not only contemplate the scene caring for apple trees, but also to touch the brand. To do this on the side of the stop created an interactive screen with the image of apple. If you touch her hands to him and illumination works on apple beginning to "mature" apples. "
Reality
In the photo, left to the reader AdMe Moscow Solyanka, it is evident that there is no interactive screen and not garden bench, and the person does not want to touch the brand.
The idea
In the Moscow metro this winter there was a print ad antibacterial soap SafeGuard. On the doors of the cars were pasted stickers with the inscription "Microbes also ride on the subway."
Reality
Looking at the advertising platform, giving the impression that by microbes in the advertisement refers to subway passengers.
The idea
October 1 last year as part of an advertising campaign business newspaper "Vedomosti" dozens "babloboksov" - more transparent pedestals, firmly packed five-thousandth denominations, appeared on the streets of Moscow, business centers and shopping malls. Creative belongs agency IQ Marketing.
Reality
Already in the first days of the hands of vandals damaged about a quarter of structures. By the end of the first week of looted were more than half of all thumbs. The IQ Marketing just does not take into account the frightening level of vandalism in our country.
The idea
In the summer of 2009 in the framework of the "Freedom from thirst" in the cities of Russia launched an advertising campaign drink Sprite. City formats showed a bottle of drink, which is poured directly onto the asphalt.
Reality
Unusual for the Russian advertising idea ruined lower quality. Dust on the first day of the campaign color of unknown liquid on the pavement more like the eruption of the contents of someone's stomach than the refreshing soda. And the edges made of self-adhesive film and laminated sticker quickly began to bully and Mahra.
And a few more examples of ill-conceived advertising, advertisers reminding the fact of the existence of that approach to the choice of advertising media is very serious.
So placing advertising on transport, it should be noted that the doors and windows of buses and trolleybuses are opened.
A brendiruya cabanas on the beach do not forget that men also go there.
via source
