Brands that have become common nouns Bashny.Net

Brands that have become common nouns - synonymous with their product category.

History shows that such brands may be signs of an article or absolute monopoly product category leaders, as well as companies that produce a completely new product.

Go brand in common nouns at first plays into the hands of the company through the identification in the mind of the trademark with the category as a whole. For example, "diapers" refers to all diapers desiccant bed, not only the product of Pampers Procter & Gamble. However, this poses a certain danger: the transition of the trademark in general use as the name of the product category leads to the cessation of its legal protection, and opens the possibility of using any manufacturer. Therefore, the company, whose trademark face similar dangers are making serious advertising and PR-effort to prevent their transition into a household word.

Aqualung (Aqua-Lung) Easy apparatus for underwater breathing. Who is a trademark owned by Aqua-Lung US Divers. Aspirin (Aspirin) acetylsalicylic acid (anti-inflammatory, antipyretic and analgesic drug). Trademark Bayer





Petroleum jelly (Vaseline) oil products used in the manufacture of cosmetic

Vaseline is a trademark cosmetics company Unilever (formerly belonged to the inventors of Vaseline Chesebrough-Ponds).



Heroin (Heroin) opiates, initially used as a means of coughing. Originally a trademark coined by the company Bayer.



Jacuzzi (Jacuzzi) Hot Tub. The company Jacuzzi Inc. still exists today



Jeep (Jeep) SUV. The word is derived from the abbreviation of JP (JP) in the title of the car «Willys JP», produced by the company, "Willis" during World War II. According to another version, the name comes from Eugene the Jeep, a hero comics sailor Popeye (nimble creature, rough analogue of our Cheburashka). Full version of the origin of the name given in the article SUV. Trademark Daimler Chrysler.



Voice Recorder (Dictaphone) Voice Recorder. Dictaphone Company in its history changed hands many times, and now part of Nuance Communications.



Diplomat (Diplomat) A small bag of solids



Dichlorvos. Any insecticide sprays
It got its name because of the Soviet insecticide "dichlorvos".



Jumar (Jümar) The climbing device for lifting the rope.
Named in honor of the Swiss factory 'Jümar'. Yo-yo (Yo-Yo)
A toy on a string flywheel
Named after the Yo-Yo Manufacturing Company (opened in 1928). In 1965, the Court concluded that the word yo-yo is a household name.



Maps (Go-Kart)
Light racing car
Go-Kart company went bankrupt in 1962
Kevlar (Kevlar)
Durable synthetic fibers used for bullet-proof vests, composite materials, etc. Trademark DuPont.
Sneakers
Kiwi (Kiwi)
Actinidia Chinese, New Zealand supplier of this fruit sold under such brand.
Cognac (Cognac)
Strong alcoholic drink brandy manufactured in the town of Cognac in France, later all brands in the Soviet Union came to be called cognac.



Xerox (Xerox) electrophotographic copier.



Lycra (Lycra) Synthetic fiber, elastomeric thread used to sew tight clothes. Trademark owned by the company Invista [1], now division of Koch Industries. Plasters (Leukoplast) Medical plaster for fixing dressings
From 1921 to 2003, a trademark owned by Beiersdorf AG, a 2003 - the company BSN medical GmbH.



Tape (Magnetophon)
Apparatus for recording sound on the tape and play it
Make the first commercial device to record sound on a tape of the German company AEG (abolished in 1997), released in 1935
Multilok (Mul-T-Lock) Auto locking high reliability.
The company Mul-T-Lock exists today.



Nagan (Nagant)
Revolver. Model revolver, revolver designed Leon (Belgium, 1892). Due to the civil war, called "revolver" revolver stuck for any (not only of Nagano). Now the word has lost almost nominal status.
Nylon (Nylon)
Synthetic polyamide used in the production of chemical fibers going to manufacture any type of tissue. Trademark DuPont.
Procaine (Novocaine)
The analgesic drug (generic name procaine)

Cologne (Eau de Cologne)
Literally: Cologne water. Perfume products for men. Are trademarks prinalezhaschim heirs of Johann Farina.
Pampers (Pampers) Disposable Diapers with desiccant material
Trademark Procter & Gamble.



Gramophone
Portable compact gramophone company "Pate". Accordingly, gramophone records to him were officially named "Disk Pate».
Adhesive tape (Scotch) A transparent adhesive tape. Trademark owned by 3M.



Superglue (Super Glue) Ethyl cyanoacrylate fast-setting glue
The company Super Glue Corp. [3] still exists today.



Thermos (Thermos) Dewar vessel designed for thermal insulation of food.
Trademark Thermos GmbH. Many countries have recognized household name and has lost the status of a trademark.
PTFE (Teflon)
Teflon, a compound (CF2) n, applied as a non-stick coating for pans and inert coating chemical promyshlennosti.Tovarny sign DuPont
Antifreeze
Brand antifreeze created in the USSR. The word "antifreeze" is formed from "TOS" - the technology of organic synthesis, and "OL" - on chemical nomenclature indicates the end of the matter is that we are talking about alcohol (ethylene glycol - a dibasic alcohol). For example, "ethanol" - ethanol ... Toilet (Unitas) The toilet sink to drain the urine and feces.
Bundled in the USSR by Unitas («Unity"), hence the name.



Marker (Flo-Master)
Felt pen capillary
Photoshop (Photoshop)
Raster graphics editor. Trademark Adobe Systems Inc ... With the wide spread of the editor c it often became associated any computer image processing whether using a graphical editor it is produced. For example, the common expression "otfotoshopit" is a computer image processing, and slang word fotozhaba.
Lollipop (Chupa Chups) Lollipop. Trademark Perfetti van Melle



Champagne
Easy white sparkling wine from the Champagne region

Eskimo (Eskimo) brand of ice cream



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