Baby beer! What is taught children? Bashny.Net

Baby beer called Kodomo no nomimono («drink for the little ones") and, of course, does not contain any alcohol. To taste this drink is a bit like berry juice. However, the bottle looks no different from beer. Baby beer, made on the basis of apple juice, gives the same foam as "adult».

Kind kid with a beer bottle in his hand may shock abiding Americans, but here in Japan, Kodomo no nomimono highly successful marketers is positioned as a beverage for children. The Japanese do not seem to believe that in this way they advertise alcoholic beverages to minors.

Sangaria plans to release a version for children as wine, champagne and cocktails. Success of Child feat beer marketers start spilling not only in the standard bottle, but in the cans and even in adults favorite packaging six-packs (six bottles when packaged together). While the company did not think about how to promote Kodomo no nomimono somewhere overseas.

The issue of children's beer in Japan - is a clear example of the difference of Eastern and Western mentalities. The culture of drinking alcoholic beverages in Asia (especially in Japan) developed extremely high, so that adults with the help of simulation alcohol teach children family values ​​and ceremonies. However, we, the people of another culture is still very difficult to imagine a four-year toddler sitting front of the TV with a beer in his hand.





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