Swatch and Tiffany made a loud divorce

scandals among manufacturers of premium products - a rarity. In high areas businessmen prefer to keep their mouths shut even in the most difficult situations. Still not sell seeds, and the image of "market-grandmother" may cause irreparable damage to the company. Swatch Group and Tiffany & Co did not follow the generally accepted code of conduct and made a noisy divorce with public accusations and litigation. Cooperation Swiss watch company and American jewelers began in 2008. The parties agreed to establish a joint company Tiffany Watch Co, which will be wholly owned by Swatch. Design and production of watches under the brand Tiffany took over the Swiss. Americans had been entrusted the marketing and promotion. This Tiffany has not spent a dime on a new venture. The average cost of a joint product is about $ 3,500. Nick Hayek, Swatch Chapter complained that when cooperation between the two luxury brands just beginning, Tiffany has worked with enthusiasm, but then began to openly partners moonlight. Because of this, Swatch loses hundreds of millions of dollars. "In 2009-2010, we have the impression that the watch is no longer a priority for Tiffany», - complains Hayek. According to the boss Swatch, Tiffany's flagship store on Fifth Avenue in New York watches are not even represented. A total sales share of the US retailer ticking accessories is modest 3%. In a response statement jewelry company shifted the blame to the Swiss partners. Say, Swatch itself unable to cope with the obligations assumed by the cooperative. The parties' arguments will now be examined in arbitration. But no matter who emerged victorious in the lawsuit, the reputation will be tarnished both disputants.